Deb Geyer is Vice President of Environment, Health & Safety and Corporate Social Responsibility at Stanley Black & Decker, the US-based manufacturer of tools and provider of security. Margo Mosher spoke with Deb to better understand how the company has used purpose, partnership and innovation to develop its new corporate social responsibility strategy and drive its positive impacts to the next level.
Stanley Black & Decker recently launched a new CSR strategy. What triggered this new approach?
For us, it all begins with our company’s purpose. Last year, we went through a process to articulate what is unique about Stanley Black & Decker. We know that we are a special, high-performing company, but over our 175 years, we had not taken the time to reflect on the qualities that have helped us outperform our peers. What we found did not surprise us:
We collaborate internally and externally and bring people together;
We are reliable, we are a 175 year-old company because we provide high-quality, safe, durable products and services;
We are problem solvers and look for ways to provide solutions to challenges;
We innovate, we are never satisfied with offering the status quo, and we are always looking to make things better.
The results of the process were overwhelmingly consistent and remarkably resonant across the organization.
These four elements come together in our purpose statement: for those who make the world.
At the same time as we were doing our purpose excavation, we set forward three clear company objectives: achieve top quartile performance, be known as one of the world’s most innovative companies, and be recognized as a socially responsible company. To achieve that third part of the vision we knew we needed to clearly lay out our CSR strategy, align it with our purpose, and that’s what drove us to this work.