AR: Where do the biggest challenges lie? One of them is certainly the increasing demand for animal proteins and the spiralling demand in developing countries as income levels rise. We are working very intensively on different protein solutions.
RS: Agreed, the big challenge though is to shift consumer diets overall; reduce the negative impact of animal based diets globally. That shift needs to happen. We acknowledge that the food system, as we know it, is broken. And animal-based agriculture is one of the major culprits of an increasingly unsustainable planet.
Nicki Lyons, Senior Director, Global Foods and R&D Communications, Unilever: We have invested in our recipes for our biggest brands, and through our commitment to ‘good for people, good for the planet’ we are encouraging consumers to think about different kinds of protein sources. As part of our ambition to be a more progressive food company, we are confident in the role that food companies can play to develop a better food system that is fit for the future. As massive marketing companies, we can use our power and influence to change consumer behaviour for the better.
RS: When it comes to plant-based foods, to alternatives to meat and dairy, the thing many mass-market consumers lack is inspiration. I think that is a marketing challenge for all of us.