Growing recognition that sustainability can have a significant effect on company financial performance
Investors are increasingly integrating consideration of these sustainability issues and metrics into their decision-making
However, too few companies effectively get clear sustainability performance messages out to their investors
WHICH IS CAUSED BY...
WHICH IS DUE TO...
Differing terminology to describe, and different indicators to measure, company performance
Companies and their IR teams are pressured by investors to report on short term results while Sustainability teams often focus on issues that play out over the medium to long term
Inadequate levels of mutual comprehension and technical capacity in the respective disciplines of IR or Sustainability
Lack of strong internal relationships between IR and Sustainability departments and team members
Not enough staff time or other resources dedicated by Sustainability and/or IR departments to integrate sustainability issues and sustainability performance data into investor communications
A selection of best practices that can help to close the gap
- see report for the full list
Build on existing tools and channels
Identify intersections between sustainability issues and the business model
Prioritize a few surveys or decide not to respond
Discuss the value
of cultivating long term investors
what language and metrics they use
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